The booth’s design and interactive activities were all geared to supporting JD’s core objective and empowering their marketing strategy.
Themed as ‘a limitless gaming experience’, the installation evolved into a striking presence with dramatic lighting, geometric patterns and forms lending a blazing dynamism to its corporate red colour scheme.
Excitement marked the booth’s opening with a ‘live battle’ between well-known e-gaming hosts. Within the booth’s confines, visitors were mesmerised by an array of interactive games including VR rhythm lightsaber, reaction time, sandbag-throwing and puzzle-solving activities with a variety of prizes.
These challenges and the booth’s VR elements proved especially effective in both boosting visitor participation and underlining the client’s attractive products. Visitor numbers were boosted further by a stamp-collecting challenge: visitors to the booth and those of several JD partner brands were rewarded with a stamp at each location, and those who completed the full tour were entered into a lucky draw.